SHALIMAR PAINTS | COLOR A LIFE ACTIVATION

Shalimar Paints, being a responsible corporate, took an initiative to bring colours to the lives of the blind kids. They bridged the gap between the darkness & colours by introducing the concept of #ColourALife​. Shalimar Paints transformed the recovery rooms of eye hospitals by painting them with vibrant colours which gave them a view that till now would have only existed in their imaginations. Visually impaired children are gifted with special talents and if at all they need anything it is the eye sight. Through this campaign we want to make people take a pledge to Donate their eyes.