GOOD FOOD GOOD MOOD
CAMPAIGN LAUNCH VIDEO
Keeping in consideration the diverse eating and dining spaces at property along with the recall of the last year’s comm. set the task was to move ahead with the same branding in a new avatar.
Strategic Approach
Create GOOD FOOD GOOD MOOD as one IP for Pacific Mall NSP that it caters to all food
preferences of the Target Market.
Pacific NSP’s F&B offerings redefine culinary experiences with four unique pillars: Salt, offering a perfect blend of global and Indian cuisines; WalkStreet, a vibrant street-style food haven; SkyWalk, an elevated rooftop dining experience; and Dedicated Dining Spaces, tailored for intimate gatherings and special occasions. Together, these pillars establish Pacific NSP as a core destination for food lovers, catering to every mood and moment. Whether it's a casual bite, a fine-dining indulgence, or an Instagram-worthy rooftop dinner, Pacific NSP seamlessly blends flavors, ambiance, and variety, making it the ultimate choice for all food enthusiasts.
CAMPAIGN ANIMATIONS
MASTER LOOK AND FOLLOW UP POSM.
Displayed across the inside and outside of the Shopping mall's marketing placements sites.
COHESIVE SOCIAL MEDIA GRID
THE GOOD FOOD GOOD MOOD CAMPAIGN WAS PLANNED, STRATEGIZED AND EXECUTED BY WONDROUS. FROM THE VISUAL LANGUAGE TO IDEATION OF THE CONCEPT AND THE COPY WAS ALL CREATED FROM SCRATCH.
CREDITS:
CCO: EKTA VERMA
CONCEPT, COPY AND ART : AASHRAY KOHLI
